Copywriter & Editor

What is on offer?

We are seeking an experienced, multi-channel content writer and editor to join our dynamic digital marketing team. The candidate will be responsible for creating compelling and engaging travel content for our website, blog, email campaigns and social media channels.

The role involves collaborating withnand (in some instances) managing cross-functional teams (including external freelance/contracted resource) to develop content that aligns with our brand voice, meets and contributes to SEO objectives and resonates with our target audience. The perfect candidate will hold extensive travel writing experience and has a true passion for travel, specifically on our beautiful continent.

Your platform portfolio will include: Research, UX, Search, Community, Social, Email, PR & Communications, Brand, CX, Blog and Front-End Web.

Success in this role will be measured by:

• Impactful content
• Improved PR linking
• Elevating brand perception
• Improving SEO efficiency

Who are we?

Discover Africa Group is a team of innovative, experienced, and ambitious go-getters passionate about sharing Africa’s best with travellers from all around the world.

Our company consists of Discover Africa, which specialises in bespoke luxury safari travel in Southern and East Africa, and Drive South Africa – Africa’s leading online rental car comparison and booking engine.

Whether it’s helping to plan an unforgettable tailor-made African safari or enabling an epic self-drive road trip, our undying mission is to showcase Africa’s unique natural beauty and diverse cultures. We’ve been there and done that so we know exactly what it takes to experience Africa at its finest!

We pride ourselves on our excellent customer satisfaction (we’re consistently rated 5 stars) and strive to deliver exceptional experiences for every traveller that entrusts us with their African adventure. Having survived and bounced back from COVID, we are looking to expand our current team of 40 to 80 members by 2026.

Our digital marketing and development projects are run in-house with a close-knit team of permanent staff, contractors and agencies. Together, we act as a dedicated “internal agency” producing quality work for our core brands.

We take a Kaizen approach of constant improvement and collaborate closely with our travel team to make sure we’re user- and customer-centric in all that we do.

We’re friendly, supportive, personal and professional. We understand that we’re not selling a product – we’re in the business of making travellers’ dreams come true.

Discover Africa Group is based in the northern suburbs of Cape Town, so you may be travelling against traffic on your daily commute.

What perks can you look forward to?

• A competitive salary with performance-based incentives
• 15 working days of annual leave on full pay during each annual leave cycle
• After 2 years, earn 1 extra annual paid leave day per year up to a max of 25 days
• Paid birthday leave – because no one should work on their birthday!
• Unlimited, pre-approved leave for training, including educational travel
• Unlimited, pre-approved training reimbursement upon successful completion
• Professional development opportunities
• Flexible work hours/schedule
• Work-from-home opportunities where the environment and role allows
• Participate in company-wide recognition & reward, social activities and wellness program
• A team led by actively engaged owners who encourage a caring and positive culture
• Working alongside a diverse and dedicated team of professionals
• Africa travel opportunities at discounted rates

Sound like the right fit for you? Read on for the detailed job description below:

Responsibilities:

• Content Creation:
  • Develop high-quality, creative and engaging content for the company’s website, blog and other digital platforms.
  • Ensure content is aligned with brand messaging and marketing objectives.
  • Conduct thorough research to produce accurate and informative content.
• Blog Management:
  • Plan, create and manage blog content calendar.
  • Write and edit blog posts on industry trends, company updates, and relevant topics.
  • Implement SEO best practices to optimise blog content for search engines.
• UX Writing:
  • Generate clear and concise microcopy for user interfaces, ensuring a seamless and user-friendly experience.
  • Collaborate with design and marketing teams to create CTAs that align with the user journey and encourage desired user interactions.
  • Establish compelling headings and subheadings that contribute to the overall user experience, guiding users through content and enhancing readability.
• Keyword Strategy:
  • Collaborate with the SEO team to integrate targeted keywords into content.
  • Stay updated on industry trends and search engine algorithms to inform keyword strategy.
  • Conduct keyword research to identify opportunities for content optimisation.
• Email Campaigns:
  • Develop engaging content for email campaigns, newsletters and promotional materials.
  • Collaborate with the marketing team to create effective email messaging that drives engagement and conversions.
  • Ensure consistency in tone, style and messaging across all email communications.
• Social Media Creation:
  • Create and curate content for social media platforms (including but not limited to Facebook, Instagram, YouTube, LinkedIn).
  • Assist in the development of the social media content calendar and paid content.
  • Monitor social media trends and engagement metrics to adjust content strategy.
• Editing and Proofreading:
  • Edit and proofread content for grammar, style and consistency.
  • Direct, collaborate, curate and take ownership of all written content created by internal and external (freelance writers) resources to ensure a unified and polished brand voice.
• Collaboration, Management and Communication:
  • Work closely with SEOs, designers, developers, social media managers and other stakeholders to align content with overall marketing strategy.
  • Communicate effectively with team members to understand project requirements and objectives.
  • Brief, manage and take responsibility for other writing resource.
• Analytics and Optimization:
  
  • Use analytics tools to measure the performance of content and campaigns.
  • Assessment, editing and management of AI content and generation tools.
  • Make data-driven recommendations for content optimization and improvement.

Requirements:

• Qualification & Job Requirements
  • Bachelors degree in English, Journalism, Communications, Marketing or a related field.
  • Demonstrated history of impactful content writing
  • Demonstrated history of copy-checking/editing others’ writing
• Experience
  • 3+ years’ experience as Junior Copywriter
  • 5+ years’ as Copywriter / Copy Editor
  • 3+ years’ in a B2C online environment (travel, retail, service, etc)
  • 7+ years’ experience in various digital channels
• Skills, Knowledge & Attributes
  • Strong writing, editing and proofreading skills with a keen eye for detail.
  • Familiarity with SEO best practices and experience in incorporating keywords into content.
  • Experience creating and managing content for various digital channels, including web content, blogs, email campaigns and social media.
  • Knowledge of content management systems (CMS) and basic HTML.
  • Excellent communication and collaboration skills.
  • Ability to meet deadlines and manage multiple projects simultaneously.
  • Creativity and a passion for staying updated on industry trends and best practices.
  • Ability to provide guidance, support, and mentorship
  • Ability to multitask and prioritise effectively
  • Remain calm and professional under pressure
  • Diligent, high degree of perseverance and attention to detail
  • Ability to work independently

Ready to apply?

Please send your CV to careers@discoverafricagroup.com with the subject line “Copywriter and Editor”